Increase outreach and marketing to reach all potential student populations, enhance COM’s image, and ensure Marin County views COM as a good value for its cost and high-quality education.
CS Goal 4 Performance Indicator
Community pre- and post-surveys show an increase in perception of COM as a good value for its cost and high-quality education.
COM marketing materials create a visible presence in the community and are recognizable as a cohesive part of the institutional brand.
Potential student populations, as identified through the 2018 Environmental Scan and Census data, are aware of COM’s offerings and view the College as a good value.
COM’s strategic marketing collateral resonates with potential student populations identified in Objective CS4.2.
The College will use culturally responsive communication strategies which align with population specific cultural norms and linguistic nuances.